Revolutionizing Creator Marketing & Relations with AI

Creator/influencer marketing continues to boom these days, especially after the pandemic. While it’s still challenging to prove effectiveness, more on more marketers involve creators/influencers in their mix as it provides value to brands especially In terms of storytelling and authenticity. But with AI coming into the picture, it is changing the landscape as it provides new and exciting opportunities for the industry to grow and evolve. With us today are two industry leaders, Jim Guzman and Jako de Leon, who can both give us their two cents and observations on this developing shifts in content creation.